PURPOSE OF THE POSITION:

Plans, organizes, leads, implements and monitors assigned brands and support the delivery of its annual revenue target and profitability; ensures the delivery of its product marketing activities drawn from identified market insights and optimum brand awareness and recall against direct competition.

ROLES AND RESPONSIBILITIES:

MARKETING PLANNING

• Development of annual marketing plan of the assigned brands in relation to its 4Ps (product, price, promotions and placement) based on key consumer insights to enhance current brand portfolio and improve communication with consumers.
• Develop an in-depth understanding of BEVI’s brand businesses including category planning, consumer insight, competitive analysis, and innovation.
• Contribute to the development of category and product strategies.
• Present marketing recommendations and plans to management as well as cross-functional teams.
• Marketing Program Development and Implementation
• Implementing the marketing plans by working with cross-functional division (e.g. sales, accounting, purchasing, trade marketing, creative) and external suppliers (e.g. R&D, Production, Ad/PR agencies, digital, etc.) to deliver it in a timely manner and on budget and on strategy.
• Managing annual media plans, ensuring timely and cost-effective execution of advertising plan and maximizing added value participation.
• Contribute to and in some cases, lead the development and execution of brand advertising in television, print, and promotional programs.
• Help manage the creative agency’s activities/projects, providing direction for all necessary marketing/creative material produced internally or externally.
• Manage packaging / merchandising vehicle initiatives and new product launches with an understanding of the supply chain and operations.
• Provide direction to Trade Marketing regarding point-of-sale materials, from production to delivery, across all channels of trade.
• Help ensure open communication and smooth workflow between marketing and cross-functional divisions.
• Conducts product orientation and training to Distributors, Sales, merchandisers as well new employees.
• Ensures continuous upgrading of product knowledge of the Sales and Marketing team.

PRODUCT DEVELOPMENT

• Lead new product development team meetings and keep minutes.
• Collaborate in new product ideation and brainstorming, including creative packaging input.
• Analyze new product feasibility (size of opportunity, target audience, forecasting, pricing, return on investment, competitive review).
• Develop new product positioning statements and write new product concepts.
• Participate in all aspects of new product launch including management of cost of goods.
• Proof and recommend approval of all artwork relating to new and existing product packaging.
• Routes storyboards to legal and R&D, manages shoot preparation and participates with feedback.
• Works on all aspects of the commercialization process, including pipelining stage.

PRODUCT PORTFOLIO MANAGEMENT

• Champion and implement improvements for product life-cycle management on brand sub-category.

MARKETING INTELLIGENCE

• Be involved in research initiatives to understand the consumer/market segment needs and assessment of products/ activities by end consumers (product testing, market share, and communications testing and price acceptance.
• Enhance market intelligence by preparing and updating sales and marketing data.
• Working closely with Sales, Trade Marketing, Distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups.
• Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
• The purpose is to uncover brand or category competitiveness and collect consumer insights to recommend appropriate course of action.
• Conducts brand reviews to: Company, Business partners
• Conducts post analysis of all national consumer and trade programs including recommendations for potential improvements.
• Maintain and monitor project timelines and follow up with cross-functional team members on an ongoing basis.
• Coordinating regular meetings and preparing regular reports outlining the brands’ performance.

FINANCIAL MANAGEMENT

• Manage marketing budget and evaluate ROI for program opportunities of assigned brands.
• Performs other duties as assigned by the Management and Department Head, to be flexible as well as adaptable to changes that will occur during the course of employment.

EDUCATION REQUIRED:

• Graduate of 4-years with a Bachelor’s degree in Business Management/Marketing course or other related courses

QUALIFICATIONS:

• 3-5 years of solid brand management experience gained from personal care products or FMCG companies
• With strong leadership and management skills
• Strategic thinker can manage long-term and cross product issues.
• Strong analytical and organizational skill is required
• Good communication skills (both oral and written)
• Ability to prioritize work, meet deadlines and manage multiple tasks simultaneously
• Of good moral character
• Can relate to different levels in the organization

PURPOSE OF THE POSITION:

Accountable for developing and managing the implementation of the Marketing & Brand strategy for the company and play a key role in leading the overall company growth plans. The position covers the full marketing mix; strategic planning, market research & analysis, web & print advertising, email communications, viral marketing & social media and PR.

Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.

ROLES AND RESPONSIBILITIES:

• Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for the products and services.
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
• Conduct meetings regularly with account managers to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard.
• Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis.

QUALIFICATIONS:

• Strong exposure to FMCG Industry
• Good knowledge in the implementation of strategies
• Proven leadership and planning skills
• Good in handling Brand Managers
• Target and profit driven
• With at least 3 years and up experience as Marketing Director

PURPOSE OF THE POSITION:

Responsible for the overall Sales Target achievement in the assigned Territory by ensuring availability of BEVI products to our customers across all channels through the management of Regional Distributor/s.

Key Accountabilities:

• Sales Management
• RD Management
• TMP Management
• AR Management
• People Management

Qualifications:

1. Graduate of a 4-year course in Business, Economics or any related course
2. With at least 5 years of experience in Distributor Management in an FMCG company
3. Advance Excel Skills
4. Excellent Communication Skills both in written and verbal

Hire(s) needed: 3

1 South Luzon, 1 Western Visayas, 1 Northern Mindanao

The Channel Development Manager is tasked to define approach to assigned accounts and channel in order to develop more collaborative, sustainable, and profitable relationships with its strategic customers.

RESPONSIBILITIES:

ACHIEVEMENT OF SALES VOLUME

• Accountable in creating and maintaining business building strategies thereby developing a strong business relationship with key point persons in his/her accounts.
• Prepares annual strategy to improve and achieve periodic objectives set forth by the company through standards set in the KRA and KPIs.
• Develops a complete understanding of key account needs and conceptualize programs that can capture and maximize identified opportunities.
• Ensures full line selling of all must carry SKUs to assigned accounts.

ACCOUNTS RECEIVABLE MANAGEMENT

• In charge of AR Management, its reconciliation to ensure full documentation of all hanging balances thereby maximize KA achievement in sales and in profit.

ACCOUNT MANAGEMENT

• Establish superior business relationship with key account personnel and provide high standard of customer service through consistent, effective and efficient communication both written and verbal.
• Manages communications between the account and internal teams such as Finance, Marketing, TMG, HR, Logistics etc.
• Anticipate key account changes, improvements, activities and takes responsibility for timely communication to company's MANCOM and internal support team.
• Manages account compliance on company's policies and procedures, likewise takes responsibility in aligning process and procedures of the company to account.
• Proactively assesses, clarifies, and validates partner needs on an on-going basis.

FEEDBACK MECHANISM

• • Maintains important records and files of key account performance to keep track of its progress and various communication as reference and relevant to future transaction.
  • Provides feedback about the level of competition and general market activities within the assigned account.
  • Submits agreed reports accurately and on a timely manner.

EDUCATIONAL ATTAINMENT:

• Bachelor's degree in Sales, Business Management, Communications, Marketing, Customer Relationship Management, Business Administration, or any other related field.

SKILLS AND QUALIFICATIONS:

• Experience in sales and providing solutions based on customer needs.
• Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels.
• Excellent organizational skills.
• Ability in problem-solving and negotiation.

Responsibilities:

1. Develop Digital Marketing Plan for assigned brands based on the strategic framework “Where are we (review of the market, competition, and brand, Where do we want to be (goals and execution strategies), How to get there (timing, budget, and plans), and Are we getting there (how we measure success).
2. Oversee, plan and deliver monthly content calendar across different platform based on the approved Digital Marketing Plan.
3. Manage the day-to-day handling of all social channels such as Facebook, Instagram, Twitter, TikTok, and Youtube, adapting content to suit different channels.
4. Administer all social media accounts of assigned brands and ensure up to date content.
5. Acts as Facebook Ads Manager and Community Manager of assigned brands.
6. Provides artwork directions and pegs to Graphic Artists for all marketing collateral including monthly social media decks and copy ensuring, engaging and/or informative.
7. Review artworks, collateral, and copy, ensuring that the Graphic Artist follows branding guidelines/creative mandatories are brand mandatory complaint.
8. Manage photo and video shoots and create content from them for both organic and paid social ads.
9. Collaborate with Brand Marketing team to create social “buzz” regarding new product launches and promotions.
10. Form key relationships with key brand influencers across social media platforms. Managing influencer programs including casting, budget, influencer’s rate, preparing campaigns, and contract management.
11. Monitoring and tracking of deliverables of influencers on their social media pages.
12. Keeps a record and copy of all blog and vlog reviews for future reference and for video compilations.
13. Ensure all social content is legally compliant – accuracy of claims and product benefits.
14. Acts as Social Media and Website Moderator. Oversee brand community engagement across all channels with goals of 90-95% response rate and response time under 48 hours. Reply and follow up on customer comments on Facebook, Instagram, and the company website if applicable.

15. Coordinate with Brand and Regulatory teams to generate approved responses to customer service inquiries and later on build the per brand FAQs/Guidelines.
16. Research and evaluate the latest trends to find new and better ways to measure social media activities.
17. Update and prepare monthly social media reports that include but are not limited to online product audits, competitive online platform reports, and social media analytics.
18. Measure and report on the performance of all digital marketing campaigns. Improve social media content based on Social Media Report analysis, the latest online trends, and management directions.
19. When needed assist the Trade Marketing and Sales Department online campaigns in terms of artwork development.
20. Perform other duties assigned by the Management and Department Head from to time.
21. Must be flexible and Adaptable to changes that will occur during the course of employment.

Requirements:

• At least Bachelor’s/College Degree in Marketing/Mass Communication/ Creative Multi-Media.
• Minimum of 2 years of working experience with social platforms like Facebook, Instagram, Twitter, Youtube, TikTok, etc.
• Good communication skills both written and verbal and can communicate across different levels within the organization.
• Can analyze social listening metrics and translate them into actionable recommendations.
• Excellent organizational and time management skills.
• Experience with graphic design, video production, and editing is plus but not required.

To drive sales growth by leveraging marketing strategies, generating leads, supporting the sales team, sales initiatives, penetrate new accounts, executing marketing campaigns, and bridging the gap between marketing and sales functions within an organization.

Responsibilities:

1. Develop and execute marketing strategies and campaigns to generate sales leads and increase brand awareness.
2. Conduct market research to identify target audiences, market trends, and competitor activities.
3. Create and optimize marketing materials such as brochures, presentations, website content, and social media posts.
4. Collaborate with the sales team to align marketing efforts with sales objectives and provide them with the necessary support and materials.
5. Manage and nurture leads through varies channels, including email marketing, social media, and targeted advertising.
6. Coordinate and partner with different suppliers and agencies in relation with events, product activation, and marketing campaigns.
7. Analyze marketing campaign performance and provide regular reports on key metrics, identifying areas for improvement and optimization.
8. Coordinate and participate in sales meetings, presentations, and events to support the sales team and showcase marketing initiatives.
9. Work closely with the team to develop sales enablement tools, including sales collateral, product sheets, and sales presentations.
10. Stay up-to-date with industry trends, marketing best practices, and emerging technologies to ensure the company remains competitive.
11. Explore opportunities to identify prospective clients within the industry by utilizing the network of various organizations.